SPEC · LAST REVIEWED 2026-05-07

TikTok Shop image requirements (2026)

Image and field reference for TikTok Shop catalog listings, with the listing-tier (Poor / Fair / Good) qualification thresholds and how each affects ad delivery.

Imminent deadlines

  • Listing tier model — Tiers (Poor / Fair / Good) are based on image count and quality, NOT pixel-size thresholds. Good tier requires ≥5 high-resolution (>600×600) images and a thorough description.

Image specs at a glance

Minimum size600×600 px (universal hard floor)
Recommended size800×800 px or larger ("high resolution" for Good tier)
Max file size5 MB
FormatsJPG · PNG
Aspect ratioSquare recommended; the spec gives min/max pixel dimensions rather than a strict 1:1 rule

Required fields

  • sku_idrequired

    Variant identifier per SKU. TikTok's canonical name (not "product_id").

  • titlerequired

    Product name. ≤60 chars recommended.

  • descriptionrequired

    Poor < 80 chars; Fair ≥ 80 chars or includes an image. UK seller guidance specifies ≥30 words for Good tier.

  • availabilityrequired

    in stock, available for order, preorder, out of stock, or discontinued.

  • conditionrequired

    new, refurbished, or used. Often missed by sellers.

  • pricerequired

    Number + currency code.

  • linkrequired

    Product page URL.

  • image_linkrequired

    Primary image URL. Min 600×600. additional_image_link supports up to 10 comma-separated URLs.

  • brandrequired

    Manufacturer or store brand. Often missed by sellers — required for catalog feed.

  • google_product_categoryoptional

    TikTok reuses Google's taxonomy. Optional but improves categorisation.

Image rules

  • Hard floor: 600×600 px
    Below this is rejected outright. Universal — not tier-dependent.
  • Hard ceiling: 6000×6000 px
    TikTok will reject oversized images.
  • Square recommended
    TikTok crops to square in many surfaces. Doc gives pixel dimensions, not a strict aspect ratio.
  • PNG or JPG only
    Unlike GMC and Meta, no other formats accepted.
  • No watermarks
    Brand logos used as watermarks are rejected. Stricter than Meta.
  • No pixelation, no B&W
    Colour required. Low-resolution sources get rejected.
  • Product fills ≥80% of frame
    Product centred, fills majority of the visible area.
  • Up to 9 images per product
    ≥5 high-resolution images qualifies for "Good" tier (the count + quality threshold, not pixel thresholds).

Common pitfalls

  • Reusing watermarked product photos from Instagram — TikTok rejects them.
  • Submitting only one image when category requires multiple angles (footwear, jewelry). Even meeting the 600×600 floor, count matters for tier.
  • Conflating TikTok Shop product upload (seller dashboard) with TikTok Ads catalog feed — the two products have overlapping but not identical field requirements.

How Emberfeed handles all of this

Emberfeed validates your feed against this exact spec in real time. Each violation surfaces as a one-click fix — apply a default field rule, override a single product, or clone the profile with a stricter template. Free for 6 months on one feed up to 1,000 products.

Validate your feed free