Shopify product feed editor for Meta, Google, and TikTok ads.

Shopify does not hand you a ready-made Google or Meta feed URL by default (its native /collections/all.atom is a plain Atom feed without the g: namespace those channels need, and it lists only the 25 newest products, without prices or images). You get an importable feed URL from a feed app (Simprosys, DataFeedWatch, Flexify, FeedGeni) or a custom Liquid template. Paste that URL into Emberfeed during onboarding and we read it on a configurable cadence (default: hourly).

Emberfeed enhances the feed your app or template already produces: it does not generate a feed for a store that has no feed URL, and it does not operate Shopify's native sales channels (the Google, Meta, and TikTok apps that sync by API). You keep your feed source, we add the rendered images, field rules, and validation on top.

We import every g:-namespaced field your feed emits: title, description, price, sale_price, availability, GTIN, brand, custom labels, and the original product image URL. Your Shopify products stay the source of truth. Nothing in your store changes.

Your feed app's XML covers the basics, but Meta and Google Merchant each require slightly different field sets. Emberfeed's field rules let you:

• Set fallback values when a field is blank, e.g. default brand if your products lack one.
• Conditionally write custom labels, products under 1,000 CZK → "budget", over 5,000 CZK → "premium".
• Build composite titles, combine product name + variant + size into a single title.
• Override one product without touching the rest, when a single SKU has a problem.

This is where Emberfeed differs from a typical Shopify feed app. You design one image template in the visual drag-and-drop editor or as an HTML+CSS layout (the editor composes a brief you can paste into Claude or ChatGPT for a first draft, or Claude builds it over Emberfeed's MCP connector), and it renders against everyproduct in your catalog, using each product's own photo.

Add a price overlay that updates when your prices change. A "Sale" badge that only shows on discounted SKUs. A logo, a brand frame, even cut-out backgrounds for fashion catalogs (keep the Google copy of the feed clean: no text, no logo). Each product image renders when the platform first requests it and then stays in cache; when a product or the template changes, the image URL gets a new version, so Meta, Google, and TikTok fetch fresh pixels on their next crawl.

Once your template is ready, Emberfeed serves a new URL like https://emberfeed.com/api/serve/<feed-id>. That URL goes into:

• →Meta Commerce Manager as a Data Source URL, powers Advantage+ catalog ads, dynamic remarketing, Instagram Shopping.
• →Google Merchant Center as a Scheduled Fetch, powers Google Shopping, Performance Max, free listings.
• →TikTok Ads Manager as a catalog data feed (Assets → Catalog), powers Video Shopping and catalog ads. TikTok Shop itself syncs from Shopify separately and does not take a feed URL. TikTok support is in beta.

Duplicate the feed per platform (Meta, Google, TikTok), each copy gets its own filters, field rules, and image templates while sharing the same Shopify source URL. One source, three platform-tuned outputs.

The Shopify App Store has dozens of feed apps, Awesome Facebook Product Feed, Flexify, Smart Feed, FeedGeni, Universal Product Feed. They're all good at the data side: mapping fields, generating XML, syncing inventory.

For designed catalog images you typically add a separate tool on top of the feed app, such as Marpipe (from $199/mo) or Cropink ($39/mo, capped at 100 products). Emberfeed does both, feed editing and per-product image templates, in one tool, at ~€25/month per feed. You still need the feed app to produce the feed URL Emberfeed imports.

We don't have a Shopify App Store listing yet, it is on the roadmap. Today you connect via the public XML URL, no app install, just paste and go.