Facebook (Meta) catalog image specs (2026)

Minimum size

500×500 px (Meta's catalog field spec for image_link; for ads, Meta points to its Ads Guide)

Recommended size

1024×1024 px or larger

Max file size

8 MB

Formats

JPEG · PNG

Aspect ratio

1:1 (square), works in feed, Stories crops, Reels crops, Shop tab

• idrequired

  Unique identifier. Persists across feed refreshes. ≤100 chars.

• titlerequired

  Product name. ≤200 chars; ≤65 recommended for Reels overlays.

• descriptionrequired

  Up to 9,999 chars.

• availabilityrequired

  Meta's current field specs list two values: in stock and out of stock. Out-of-stock products are not shown in ads.

• conditionrequired

  new, refurbished, or used (these three exactly). Meta lists it among the fields without which a product may not upload.

• pricerequired19.99 USD

  Number + ISO 4217 currency code.

• linkrequired

  Product page URL.

• image_linkrequired

  Primary product image URL.

• brandrequired

  Meta's help page lists brand as required; its developer reference asks for at least one of brand, gtin or mpn. A product with none gets the "Universal IDs are missing" warning.

• additional_image_linkoptional

  Extra product image URLs beyond image_link. Check Meta's current catalog field reference for the maximum count.

• google_product_categoryoptional

  Borrowed from Google's taxonomy. Helps Meta's Advantage+ targeting.

• gtin / mpnoptional

  Strongly recommended for branded items.

• Recommended 1024×1024+
  Meta recommends square, high-resolution catalog images of 1024×1024 or larger; its catalog field spec sets 500×500 as the minimum for image_link. If a product only has a small photo, don't stretch it: place it at its own size in a 1080×1080 template and fill the rest with background and brand elements. A render cannot add detail the photo does not have.
• Square 1:1 preferred for Advantage+
  Other aspects work but Meta crops them in some placements.
• No more 20% text rule
  Officially removed for ads (including catalog and Reels placements). Text overlays still discouraged as a quality recommendation, heavy text creatives can suffer in delivery and cost, but it's a performance signal, not a hard rule.
• No copyrighted material
  Brand logos for the actual brand on the product are OK; using competitor logos or unlicensed character art triggers rejection.
• High contrast, clear subject
  Pixelated, blurry, or low-contrast images get downranked even when accepted.

• Submitting the same image_link as additional_image_link[0], wastes a slot and triggers a quality warning.
• Using portrait or landscape source images that Meta center-crops to square, losing important product detail.
• Assuming the 20% text rule still applies, it doesn't (removed in 2021), but text-heavy creatives can still degrade delivery as a quality signal.

Emberfeed checks every product in your feed against this platform’s required fields and format rules: prices, availability values, GTIN checksums, title and link lengths, image URLs. Most problems come with a fix, a field rule for the whole feed or an override for one product. It also measures your product photos, while rendering them and in the background after each refresh, and flags the ones that are too small for this platform.

Emberfeed is a hosted tool: it imports your existing product feed, renders every product image through one template and serves a new feed URL for Meta, Google, TikTok, Heureka and Zboží.cz. It costs 25 € per feed per month, and the first 3 months are free on one feed up to 1,000 products.