TikTok Shop: Image contains watermark
Image rejected: watermark detectedWhat's happening
TikTok Shop rejects product images with watermarks, brand logos overlaid as decoration, or promotional text on the main image. This applies to the Shop listing, which you manage in Seller Center (or sync from your store), not to the separate TikTok Ads catalog feed.
image_linkManual fix
Re-shoot product photos without watermarks, or commission a designer to remove them in post. Re-upload all affected images, wait for TikTok to re-validate.
Fix it with Emberfeed
Emberfeed cannot remove a watermark that is part of the photo itself, and its served feed does not reach TikTok Shop listings (they sync from your store and do not take a feed URL). Where it helps is the TikTok Ads catalog: if the logo comes from your own template, for example the one you use for Meta, duplicate the feed for TikTok with a logo-free template. The catalog feed then gets clean images while your Meta feed keeps the logo.
Related guide
Catch TikTok feed issues before they do.
Emberfeed checks every product against TikTok's required fields and format rules, and most problems come with a fix: a field rule for the whole feed or an override for one product.
Emberfeed is a hosted tool: it imports your existing product feed, renders every product image through one template and serves a new feed URL for Meta, Google, TikTok, Heureka, Zboží.cz and Glami. It costs 25 € per feed per month, and the first 3 months are free on one feed up to 1,000 products.