TikTok Shop: Description too short
Description must be at least 30 wordsWhat's happening
TikTok's UK seller guidance asks for descriptions of at least 30 words for the "Good" listing tier. TikTok's tier document itself puts a description under 80 characters at "Poor" and one of 80 characters or more (or one that includes an image) at "Fair", so a short description keeps the Shop listing out of "Good".
descriptionManual fix
Rewrite descriptions for every product to add detail, features, materials, sizing. For thousands of SKUs this is days of writing.
Fix it with Emberfeed
Shop listings are edited in Seller Center or synced from your store, and Emberfeed's served feed does not reach them, so fix the listing at the source. For the separate TikTok Ads catalog feed, a template field rule can compose richer descriptions from existing fields: g:description + g:material + g:size + g:brand. One Handlebars template renders against every product.
Related guide
Catch TikTok feed issues before they do.
Emberfeed checks every product against TikTok's required fields and format rules, and most problems come with a fix: a field rule for the whole feed or an override for one product.
Emberfeed is a hosted tool: it imports your existing product feed, renders every product image through one template and serves a new feed URL for Meta, Google, TikTok, Heureka, Zboží.cz and Glami. It costs 25 € per feed per month, and the first 3 months are free on one feed up to 1,000 products.