REJECTION · GOOGLE MERCHANT CENTER

Google Merchant Center: Excessive capitalization in title

Error message
Excessive capitalization in title

What's happening

Google Merchant rejects product titles that look like shouting — too many uppercase letters, especially full-CAPS words used for emphasis ("BEST DEAL EVER", "LIMITED OFFER"). Trade names that are actually capitalised (IBM, GoPro, NASA) are fine; promotional shouting is not.

Affected fields:title

Manual fix

Scan your title field across the catalog, lowercase any all-caps words that aren't legitimate brand names. Bulk find/replace in your CMS.

Fix it with Emberfeed

Use a transform rule: find/replace pattern matching all-caps words longer than 4 characters (excluding a brand allowlist) with title case. Applied across every product, no manual scan needed.

Catch every Google Merchant Center issue before they do.

Emberfeed validates your feed against Google Merchant Center's rules in real time. Each issue includes a one-click fix or a clear path to the right rule. Free for 6 months on one feed up to 1,000 products.