Meta (Facebook & Instagram) catalog image specs (2026)

Minimum size≥500×500 px (widely cited; not surfaced on Meta's current public help page)

Recommended size1024×1024 px or larger

Max file size8 MB (widely cited)

FormatsJPEG · PNG

Aspect ratio1:1 (square) — works in feed, Stories crops, Reels crops, Shop tab

• idrequired

  Unique identifier. Persists across feed refreshes. ≤100 chars.

• titlerequired

  Product name. ≤200 chars; ≤65 recommended for Reels overlays.

• descriptionrequired

  Up to 9,999 chars.

• availabilityrequired

  in stock, out of stock, available for order, preorder, discontinued, or pending.

• conditionrequired

  new, refurbished, or used. Locked to these three values exactly — narrower than Google.

• pricerequired19.99 USD

  Number + ISO 4217 currency code.

• linkrequired

  Product page URL.

• image_linkrequired

  Primary product image URL.

• brandoptional

  Required for new branded products. Same nuance as Google.

• additional_image_linkoptional

  Up to 10 additional images. Comma-separated URLs.

• google_product_categoryoptional

  Borrowed from Google's taxonomy. Helps Meta's Advantage+ targeting.

• gtin / mpnoptional

  Strongly recommended for branded items.

• Recommended 1024×1024+
  Meta upscales aggressively below this. Originals at 1024×1024 look noticeably better than 500×500 upscaled.
• Square 1:1 preferred for Advantage+
  Other aspects work but Meta crops them in some placements.
• No more 20% text rule
  Officially removed for ads (including catalog and Reels placements). Text overlays still discouraged as a quality recommendation — heavy text creatives can suffer in delivery and cost — but it's a performance signal, not a hard rule.
• No copyrighted material
  Brand logos for the actual brand on the product are OK; using competitor logos or unlicensed character art triggers rejection.
• High contrast, clear subject
  Pixelated, blurry, or low-contrast images get downranked even when accepted.

• Submitting the same image_link as additional_image_link[0] — wastes a slot and triggers a quality warning.
• Using portrait or landscape source images that Meta center-crops to square, losing important product detail.
• Assuming the 20% text rule still applies — it doesn't (removed in 2021), but text-heavy creatives can still degrade delivery as a quality signal.

Emberfeed validates your feed against this exact spec in real time. Each violation surfaces as a one-click fix — apply a default field rule, override a single product, or clone the profile with a stricter template. Free for 6 months on one feed up to 1,000 products.