Edit your product feeds with Claude.

The dashboard is built for designers and marketers — it's good at one feed at a time. The MCP server is built for language: you describe what you want, Claude makes it happen across feeds, with brand awareness, and with verification baked in.

• Brand-aware templates.Put your brand specs (colors, fonts, voice, do-not-use words) in your project's CLAUDE.md. Ask Claude to design a catalog image, and it generates HTML/CSS that matches — first try, without you pasting tokens.
• Inline preview. Claude calls preview_render and sees the rasterised PNG/JPEG inline. It iterates visually, not blindly.
• Validation-driven rules. Claude calls get_validation, sees what Meta / Google flags, and writes the exact update_field_rules call to fix it. The infamous title-eats-description bug? One sentence to Claude.
• Bulk-action language."Add a brand prefix to every feed targeting Heureka" — one prompt, three tool calls, done. Same task in the UI is one feed at a time.

Every tool is scoped to your API key's owning user. You can't accidentally touch another account's feeds even if a key leaks.

1. Issue an API key. Sign in, open /account/api-keys and create one named after the device you'll use it from ("Claude Desktop", "Claude Code on Mac"). The plaintext appears once — copy it now.
2. Wire Claude Desktop. Add this block to your claude_desktop_config.json:

   {
     "mcpServers": {
       "emberfeed": {
         "transport": "http",
         "url": "https://emberfeed.com/mcp",
         "headers": {
           "Authorization": "Bearer ek_YOUR_KEY_HERE"
         }
       }
     }
   }

3. Or wire Claude Code. From a project directory:

   claude mcp add emberfeed --transport http \
     https://emberfeed.com/mcp \
     --header "Authorization: Bearer ek_YOUR_KEY_HERE"

4. Restart Claude, ask "list my Emberfeed feeds". If you see your feeds, you're wired up.

The advantage of MCP over a dashboard is that Claude already knows your project. Add a section like this to your project's CLAUDE.md:

## Emberfeed brand

- Primary color: #FF6600 (ember orange)
- Display font: Space Grotesk
- Body font: Inter
- Voice: confident but practical, no buzzwords
- Required on every catalog image: small logo top-left,
  price chip top-right, gradient overlay on bottom 40%
- Square (1:1) for Meta feed placement.

Then prompt Claude: "Design a new code template for my feed; the brand is in this project's CLAUDE.md. Render against the first product and show me." Claude calls create_code_template, then preview_render, and you see the actual rasterised image in chat. Iterate by talking. No CSS files in the editor.

Free tier: 10 MCP calls per minuteper API key. Paid: 60/min. Tools don't count against the daily render budget — only preview_render and the served XML consume the regular per-user budget defined by your plan. Rate-limit headers (x-ratelimit-remaining) come back on every response so Claude can self-pace.